Broccolini Residential
Working closely with the in-house marketing team to maintain a cohesive visual language across multiple residential developments, including Le Sherbrooke, Victoria sur le Parc, 628 St-Jacques, and River & Fifth.
Email Newsletters
Email campaigns developed with a clear structure and strong visual hierarchy, designed to guide the reader through each section with intention. Layouts balance imagery and content while adapting across multiple residential developments, maintaining a cohesive and refined visual system. Adapted to reflect each development while maintaining a consistent overall brand presence.
A complete end-to-end layout
From the opening hero through pricing, calls to action, and presentation centre details, each section is thoughtfully considered to create a seamless flow from start to finish.
Digital Advertising
A comprehensive suite of digital ad assets developed to support large-scale real estate campaigns across social and display platforms. This work spans multiple developments, including Le Sherbrooke, Victoria sur le Parc, 628 Saint-Jacques, and River & Fifth, each with its own identity while maintaining a consistent and refined visual system throughout.
The approach focuses on building a flexible yet cohesive structure, where each asset can stand on its own while contributing to a larger campaign narrative. From lifestyle imagery and amenity-driven messaging to pricing-focused creatives and brand storytelling, every piece is designed with a clear purpose and hierarchy.
Particular attention is given to typography, spacing, and composition to ensure clarity across formats, allowing key messages to be communicated quickly and effectively. The system is designed to scale across placements, adapting seamlessly while preserving brand integrity and visual consistency at every touchpoint.
Event Venue Presentation Booklet
A thoughtfully designed bilingual booklet created to present 622 Saint-Jacques as a refined and versatile event space. The layout blends editorial storytelling with clear, structured information, allowing the venue’s design, atmosphere, and functionality to be communicated seamlessly.
From introductory positioning to capacity breakdowns and final booking details, each section is carefully organized to guide the reader through the space with clarity and intention. Visual hierarchy, typography, and pacing are used to create a cohesive experience that feels both informative and elevated.
The result is a polished presentation piece that functions as both a marketing tool and a reflection of the venue’s premium identity.
Floor Plan Spec Sheet Redesign
A complete redesign of a townhouse spec sheet for River & Fifth, transforming a purely technical floor plan into a more engaging and informative marketing piece. The original layout focused solely on the plan and dimensions, offering limited context or emotional connection to the space.
The updated design introduces a more editorial approach, combining lifestyle imagery, key features, and clear unit highlights to help potential buyers better understand how the space lives. Important details such as square footage, layout, and configurations are now supported by visual storytelling and structured content, making the information easier to digest while elevating the overall presentation.
The result is a refined, sales-driven asset that not only communicates the layout effectively, but also showcases the lifestyle and value of the home.
