Probites
Through concept development and creative direction, this work was created to establish a visual identity for the product where none previously existed. With no prior imagery showcasing the bites, the focus was on building a fresh, engaging visual system that highlights texture, colour, and detail, making the product feel premium, fun, and undeniably appealing.
Birthday Cake
Set against a soft pink backdrop, this series explores playful composition through scattered sprinkles, floating elements, and varied arrangements. Whole and sliced bites reveal a soft, dense texture, while bursts of color introduce contrast, movement, and a light, celebratory energy. Each image balances minimalism with motion, creating a visual that feels both fun and intentionally styled.
Strawberry Cheesecake
Set against a saturated red backdrop, this series explores layered composition through stacked forms, scattered crumb, and fine textural details. Each image plays with balance and movement, using contrast and repetition to create a bold, dynamic visual that feels both playful and intentionally styled.
Peanut Butter Crunch
Set against a warm, vibrant orange backdrop, this series explores movement through scattered ingredients and suspended forms. Layered textures, falling elements, and varied compositions create a sense of energy and depth, bringing a playful yet intentional rhythm to each frame.
Cookies & Cream
Set against a clean blue backdrop, this series explores contrast through dark tones, broken elements, and minimal composition. Cookie fragments and structured placements create balance and texture, resulting in imagery that feels both refined and visually striking.
Cookie Dough
Set against a warm, neutral backdrop, this series explores form and repetition through both whole and sliced bites. Smooth surfaces and soft edges highlight the dense, dough-like texture, while scattered chocolate chips introduce contrast, rhythm, and depth. Each composition plays with spacing and movement, creating a clean, minimal visual that feels both elevated and subtly indulgent.
S' mores
Set against a warm, tonal backdrop, this series focuses on layered textures and interior detail. Cut forms, soft crumb, and subtle scattered elements create depth and dimension, resulting in imagery that feels rich, refined, and intentionally composed.
Peanut Butter Coconut
Set against a warm, toasted backdrop, this series explores contrast through rich chocolate coatings and soft, dense interiors. Layered compositions of whole and sliced bites reveal a crumbly, melt-in-your-mouth texture, while elements of peanut butter and coconut introduce variation, depth, and a subtle sense of movement. Each image balances structure and flow, creating a visual that feels both indulgent and intentionally composed.
Oatmeal Raisin
Set against a deep, muted backdrop, this series explores texture through rustic surfaces and natural variation in form. Whole and bitten bites reveal a soft, hearty interior, while scattered oats and raisins introduce contrast, depth, and subtle movement. Each composition balances structure and imperfection, creating a visual that feels both grounded and intentionally styled.
Craft & Process
Captured in a clean, minimal environment, this series focuses on the hands-on nature of production. Each moment highlights precision and repetition, from shaping and wrapping to finishing and coating. Close-up compositions emphasize texture, movement, and detail, revealing the care behind every step while maintaining a refined and consistent visual language.
